By conventional wisdom it is excellent news. Researchers from Iowa have shown that organic farming methods can yield almost as highly as pesticide-intensive methods. Other researchers, from Berkeley, California, have reached a similar conclusion. Indeed, both findings met with a very enthusiastic reception. The enthusiasm is appropriate, but only if one misses a deep and fundamental point: that even to participate in such a conversation is to fall into a carefully laid trap.
The strategic centrepiece of Monsanto’s PR, and also that of just about every major commercial participant in the industrialised food system, is to focus on the promotion of one single overarching idea. The big idea that industrial producers in the food system want you to believe is that only they can produce enough for the future population (Peekhaus 2010). Thus non-industrial systems of farming, such as all those which use agroecological methods, orSRI, or are localized and family-oriented, or which use organic methods, or non-GMO seeds,cannot feed the world.
To be sure, agribusiness has other PR strategies. Agribusiness is “pro-science”, its opponents are “anti-science”, and so on. But the main plank has for decades been to create a cast-iron moral framing around the need to produce more food (Stone and Glover 2011).
Therefore, if you go to the websites of Monsanto and Cargill andSyngenta and Bayer, and their bedfellows: the US Farm Bureau, the UK National Farmers Union, and the American Soybean Association, and CropLife International, or The Bill and Melinda Gates Foundation, The Rockefeller Foundation,USAID, or the international research system (CGIAR), and now even NASA, they very early (if not instantaneously) raise the “urgent problem” of who will feed the expected global population of 9 or 10 billion in 2050.
Likewise, whenever these same organisations compose speeches or press releases, or videos, or make any pronouncement designed for policymakers or the populace, they devote precious space to the same urgent problem. It is even in their job advertisements. It is their Golden Fact and their universal calling card. And as far as neutrals are concerned it wins the food system debate hands down, because it says, if any other farming system cannot feed the world, it is irrelevant. Only agribusiness can do that.