Fresh produce has always been at the heart of the organic movement. Long before organic snack bars, cereals, and frozen entrées filled store shelves, it was organic apples, carrots, greens, and berries that helped build consumer trust in the idea that food could be grown differently—more thoughtfully, more sustainably, and with greater care for the land and the people who work it. Today, organic fresh fruits and vegetables continue to be one of the strongest and most visible segments in the entire organic marketplace. From the produce aisle to farmers markets to community-supported agriculture, fresh organic produce is often the first—and sometimes the most meaningful—connection consumers have with organic food. To help us unpack what’s happening in the organic produce world, we talk this week to Matt Landi, Vice President of Industry Relations for the Organic Trade Association. The OTA represents the organic industry across the supply chain—from growers and shippers to retailers, brands, and service providers—and plays a major role in policy, advocacy, and education around organic food in the United States.
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