Ralph Turchiano – New study: Consumers don’t view GMO labels as negative ‘warnings’

Results from 5 years of polling data released as US Senate considers controversial GMO labeling law

University of Vermont

A new study released just days after the U.S. House passed a bill that would prevent states from requiring labels on genetically modified foods reveals that GMO labeling would not act as warning labels and scare consumers away from buying products with GMO ingredients.

The study, presented at the annual conference of the Agricultural and Applied Economics Association, held in San Francisco on July 27, relies on five years of data (2003, 2004, 2008, 2014 and 2015) and includes 2,012 responses to a representative, statewide survey of Vermont residents. It focuses on the relationship between two primary questions: whether Vermonters are opposed to GMO’s in commercially available food products; and if respondents thought products containing GMO’s should be labeled.

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