Throughout history, there have been people telling us that the world is about to end, often through floods, fires, or divine retribution. But the predicted apocalypse has never come to pass.
Each generation convinces itself that this time is different, that previous doom merchants were primitive and wrong, current predictions are more scientific, and human civilisation really will come crashing down this time.
Today, we are told again that previous predictions were crude and superstitious, the science is now reliable, and the end is not only close, but has already begun. Climate change is upon us and we must act. Now.