Many Americans are willing to share their private information, but it depends on what they get in return.
A Pew Research Center study released on Thursday revealed that Americans are often reluctant to disclose personal information, and get upset when companies use it to target them with ads.
Yet a majority of those surveyed said that they might be willing to trade some of their privacy for a tangible benefit, depending on the perceived value of benefit, the circumstances of their lives, and how they felt about the company wanting to collect their information.