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New Year’s Resolutions for the Pharmaceutical Industry by MARTHA ROSENBERG

Our Reps Will Wait Their Turn To See The Doctor

They will not be dressed to star in music videos. Prior experience at Hooters or Work Out World will not be sufficient for hiring. They will not call the doctor dude. We understand others waiting to see the doctor are sick.

We Will Leave Poor Countries Alone

We’ll stop conducting clinical trials on people who can’t give informed consent and think they’re getting medical care. We will stop marketing cholesterol drugs, HPV vaccines and lifestyle drugs to poor people whose major health problems are malaria, diarrheal diseases and potable water.

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