The Bernie Bubble: How Long Will It Last? By Steven Rosenfeld

How long will the Bernie bubble last?

Right now, Bernie Sanders is drawing [3] bigger crowds than any other presidential candidate. His economic populism [4] is bringing in millions in contributions that will carry him into next year’s opening caucuses and primaries. In short, Bernie has been campaigning in a way that has served him well for years—as a blunt retail politician whose calls [5] for economic fairness and a people-centered uprising have endeared him to working people across the political spectrum.

There are many surprising facets to Sanders’ appeal that are not widely known outside of Vermont that account for his campaign’s better-than-expected opening and likely staying power. But while some longtime Vermont Sanders watchers are not surprised by his success—they know his emphatic, intense, almost-explosive demeanor and his reputation as a resilient campaigner, they’re also acutely aware of the challenges he faces as the race transitions from its heady start-up phase to a very competitive contest.

“I think Bernie can do well,” said Eric Davis [6], Middlebury College political science professor specializing in Vermont politics. “I told someone, half-jokingly, if the presidential election were held in Vermont, Massachusetts, northern California and New York City, Bernie could win. But there are 46 other states that vote too… That’s Bernie’s challenge.”

“Part of Bernie’s appeal is his unvarnished language and his willingness to just come across as a straight shooter taking on the big guys,” said David Moats, the Rutland Herald’s editorial writer, who won a 2001 Pulitzer Prize for backing [7] civil unions for same-sex couples. “If pickup-driving guys in the South heard that language recalibrated a bit, they might respond… It is anti-big guy rhetoric that rural people can respond to.”

Sanders has created a career of championing people and causes that confound political boundaries. In 1972, he started [8] running for state office as a candidate for the fringe Liberty Union Party. He railed against big business much like he does today, but never got more than a small protest vote. That changed in 1981 when he became mayor of Burlington, the state’s largest city and home to many colleges and universities, winning by a mere 10 votes.

During his four terms as mayor, he became the politician that he is today—taking on entrenched interests and helping to elect others to the city council to support his reforms. He ran for governor and the House as mayor, but lost. He was elected to the House in 1990, in the same election in which a conservative Republican became governor in a fiscal crisis. That voters wanted a businessman at home while sending a socialist populist to Congress is consistent with Vermont’s self-reliant, anti-establishment political character.

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