Michelle Schwegmann is co-owner of The Herbivore Clothing Company, a vegan clothing, cookbook and lifestyle brand based in Portland, Oregon. Founded in 2002, Herbivore designs and makes clothing and accessories for people who like to fashionably proclaim their compassionate beliefs. Tee shirts, hoodies, belts, wallets, bags, cookbooks, body care and more are at their store in the vegan-minimall, and online at herbivoreclothing.com.

Michelle and her husband Josh Hooten are the authors of Eat Like You Give a Damn, a cookbook and guide for new vegans. They are parents to ten-year-old Ruby, whose daily vegan lunch you can see via the hashtag #rubybirdslunch.